ACTION PLAN

Since last lesson we have developed on our 'spin some yarns' concept. We took into account the feedback we were given in the interim presentation and have tried to make it more about communication than 'knitting' and make the reference to residential apartments more clear. We are still working on our visual solution, but we have chosen our direction and are both on the same page about where we are heading.

We have now started thinking about how the journey of our transmedia narrative is going to work, how and when people will interact with each different media form, and what role they will need to play. We have decided that the poster will most likely be something that people see before the event, the website will be something they go to after that, but still before the event, and the brochure is something that will be used during and after the event.

We started planning out the content that we are going to need on each of our different forms of media, now that we have decided the purpose they serve. We then moved onto grouping this information, wire-framing and drawing up thumbnails of the website and brochure to work out how they will look and flow and make sure we are on the same page.

We have also decided to split the workload between us so that Anna is working primarily on the website, while I am working primarily on the brochure. We will communicate and share our progress throughout this process, making sure its a collaborative work, but this makes the workload more achievable for us. To make sure our work remains cohesive we have organised things sure as colour palettes, imagery, style and tone that will make our work consistent.

Preparation for interim 1

In preparation for interim 1 we decided to visualize some of the rhetorical approaches we had made in class on Thursday from the random word thumbnails. We explored a range of different rhetorical approaches and visual styles for critique next lesson.

  

The two posters we chose to present to class was the join the wolf pack poster as well as the orange spin some yarns posters. We then decided to create new mood boards for these two posters to better flesh out the style approaches. 

Spin some yarns mood board

Join the Wolf pack mood board

Random word generation and exploring different rhetorical approaches

Today Cushla and I both turned up to class with 4 posters each that we had made,

We both agreed that these posters are too literal and wanted to think outside the box a bit more. We then decided to go through the random word list to see of we can be inspired by something. The exercise turned out to be really helpful as we came up with really interesting ideas that we wouldn't have thought of otherwise. Some of these interesting ideas include a wolf pack linking to an emergency pack, growing a plant out of a pot shaped like an apartment, spinning yarns and the catch phrase" its not as scary as it looks". From here we are going to create posters for the Monday interim,  

Rapid Ideation

We have been collecting a range of ideas and inspiration, taking photos of apartments around town, finding artist models, doing random word generations and making thumbnails. We have come up with a few ideas that we think have potential, such as the 'neighbourhood as a toolbox' idea, or the idea of 'hanging out' with your neighbours vs hanging out washing. Also the idea of an earthquake fault line and a separation from each other. 

Between now and next lesson we plan to do more primary research, collecting imagery, textures and visual material from around town, as well as trying out more ideas, styles and rhetoric approaches. 

Initial Mood boards and Reverse Briefs

Today in class we first presented to the group our best four sketches. From the feedback given, we decided that the best design is the beer together concept.

Some feedback from the lectures was that this design had the most potential to develop. How could we relate the idea of an apartment plan or an apartment event more?
We were than given a random word and saying. Our word was Butterfly and the saying was "theres no such thing as a free lunch.". This exercise was really useful as it made us think outside the box and explore ideas that relate to an apartment crawl more. The word Butterfly inspired Cushla and I to start thinking about ideas around a social butterfly which lead to ideas around isolation and showing this through visual imagery of cocoons.

Reverse Briefs 

The second part of the lesson was about reverse briefs. The point being unpacking the brief so that our understanding of it is clear. The reserve briefs also lets us unpack the intended audience and start to think about potential visual that we could work with.

Mood boards 

These two mood boards/ artist models were what Cushla and I took to class today to start thinking about the different styles that we might go with. 

Anna's mood board 

Cushla's mood board

Here is an animation we were inspired by. We liked the creative way of showing the need for a community of people. 

Understanding the Brief, Client and Audience

In class we decided on the Neighbours Day topic and made some thumbnail sketches of posters that would appeal to the different Simpsons characters.

Then we met up outside of class and did brainstorms about what kind of neighbourhoods there are, who would benefit most from this, which type of people need neighbours day the most, what kind of disasters could occur and what would need to be done to prepare for them. 

We decided that a potential audience could be people living in apartment buildings, who are usually younger and/or isolated from the people that live around them, but that would benefit a lot from knowing the people in their building. 

We chose the Simpson character Barney, as he lives in an apartment building himself, and did 20 thumbnail sketches together of different concepts that we think would appeal to him/people like him. The four that we thought were the strongest we redrew at a larger scale so that we could present next them lesson. 

 We are also creating individual mood-boards that we will share with each other and compare next lesson.