In response to our feedback we made our font more legible and bold, and we are going to experiment more with cropping into the composition of the poster to make it more dynamic and interesting, making more interesting illustrations e.g scenes in the windows, and use more interesting pops of warm colours as it is quite cold and recessive at the moment.
For our brochure we are going to think more about the way we use the knitting metaphor, as it is working better in some places than others e.g 'casting on' for the breaking the ice spread works, but 'knitting stitches' for the getting prepared spread is too abstract and not connected enough. We are also working more on creating more engaging visuals.
For the website, we are having a play around with different layouts and ways of presenting our information. Ideas we have had include having information in window frames, and having different symbols and illustrations. We are also working more on content and way-finding. We are starting to also look at how established websites work on both desktop and phone and what changes they make to their layout and way-finding across the devices.
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