Wednesday, 14 September 2016

Understanding the Brief, Client and Audience

In class we decided on the Neighbours Day topic and made some thumbnail sketches of posters that would appeal to the different Simpsons characters.

Then we met up outside of class and did brainstorms about what kind of neighbourhoods there are, who would benefit most from this, which type of people need neighbours day the most, what kind of disasters could occur and what would need to be done to prepare for them. 


We decided that a potential audience could be people living in apartment buildings, who are usually younger and/or isolated from the people that live around them, but that would benefit a lot from knowing the people in their building. 


We chose the Simpson character Barney, as he lives in an apartment building himself, and did 20 thumbnail sketches together of different concepts that we think would appeal to him/people like him. The four that we thought were the strongest we redrew at a larger scale so that we could present next them lesson. 



 We are also creating individual mood-boards that we will share with each other and compare next lesson.