Wellington on a Plate
The 2016 Wellington on a Plate advertising campaign went for an eccentric and wacky style, carrying the typeface, bright bold colours, simple photography style and crazy food throughout their media forms. This was specific enough that it was recognisable, but just broad enough that the style could be adapted and applied to suit different media. The posters were used to attract immediate interest in the event, whereas the website gave more specific information about what was happening. Other things such as coasters and table stands were to reinforce the excitement already built up.
'Stop before you start'
The 'stop before you start' smoke free campaign was targeted towards young people who were at risk of starting to smoke, therefore they used a grunge style and humorous kiwi manner to relate to them. The grunge style and muted colours are easily recognisable throughout their transmedia campaign, as well as the 'mascot' - the unattractive cigarette. The posters are used to make an immediate impact on people and make one clear message, whereas the website gives more in-depth information, stories, and help that the user can navigate in their own time once their interest has already been captured.
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